Recently, a notice dated March 26 from Micron to its channel partners was leaked, stating that the company will raise prices for its related products (DRAM and NAND).
Below is the full text of the notice:
Dear Channel Partners,
Recent market trends indicate that the memory and storage market has begun to recover, and this upward trajectory is expected to continue into 2025 and 2026. Micron Technology has observed that demand in multiple sectors for related products will continue to rise. To address tightening supply conditions, we will implement price adjustments.
The rapid growth in demand for AI-related applications and supporting technologies reflects the market’s increasing attention to our product portfolio. This is attributed to the critical technological support our products offer across various applications.
Our consistent pricing strategy considers two major factors: first, the value our products create for these and other application scenarios; and second, the substantial investment required to develop and maintain an industry-leading product portfolio and build production capacity to meet market demand.
To ensure supply stability, we recommend that you reach out if you have any questions. Customers and channel partners are encouraged to provide long-term demand forecasts and include backlogged orders in their projections.
Micron has released a detailed pricing adjustment memorandum to the channel network today. We value our partnership with you and look forward to continued success together. If you have any questions, please contact your local Micron sales and service support team. (End)
In this notice, Micron did not specify the exact rate of the price increase.
Overall, this is not good news, as it may trigger a series of chain reactions. Several other major players, such as Samsung and SK Hynix, are also likely to follow suit by increasing DRAM and NAND prices, which may ultimately lead to price hikes in consumer-grade memory and SSDs, and even smartphones.
We’ll continue to share more updates and leaks as soon as they become available, so stay tuned.
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